This week, I discovered Daymaker, a two-year-old American company that allows kids to give to kids. Working with schools and charities to identify disadvantaged children who could benefit from, say, new school shoes, a birthday present or something to play with during school holidays, it enables other children to log in with their parents, find a reason to give, someone to give to, and make the donation. The platform is also being used by corporates as part of employee giving programmes.
I’ve written before about P2P evolving to “individual to individual” — where both sides, whether it’s lender and borrower or donor and beneficiary, can connect over shared interests, ambitions or outlook. This is what Daymaker allows kids to do via recipients’ profiles. Imagine if we did the same for adults.